HoloToyz is an award-winning Irish toy company that creates fun, kid-safe products that come to life through augmented reality.

We believe technology should support children’s creativity, not replace it, so every product begins with hands-on play and uses simple, safe AR to spark imagination.

Our range includes temporary tattoos, stickers, books, jigsaw puzzles and magnetic cubes that magically animate when scanned with our free, child-friendly app. There’s no sign-ins, no ads, and no data collection - just pure wonder.

We’ve partnered with Nickelodeon to create a range of Paw Patrol products, and with Mattel to launch an exciting innovative Barbie fashion design experience in 2026.

By blending physical play with digital magic, HoloToyz helps kids learn, explore and express themselves in a whole new way. Whether it’s bringing a dinosaur to life, diving into the ocean, or watching a favourite character leap off the page, we give children a richer, more meaningful play experience.

HoloToyz makes technology feel safe, simple and exciting, helping families embrace the best of both worlds.